Sell-side Advisor: True Lacrosse

October 2025 |

Greenwich Advisory & Company

Acted as the Exclusive Sell-side Advisor to

True Lacrosse LLC in connection with the sale of

a Majority Interest to TZP Group

"Rick Perna and Mike Moran at Greenwich Advisory & Company were awesome to work with. They were extremely professional in their approach and provided great insight on the industry.  They were available 24/7 to answer questions and were willing to go above and beyond to get a deal done.  I believe what led to our ultimate success was having both Rick and Mike intimately involved throughout the process given their difference in personalities and skill sets.  As a team they were able to collaborate and navigate the process seamlessly between us, the attorneys and the considerable interest from the PE suitors they engaged.  I would strongly recommend Greenwich Advisory & Company to any company or individual who is looking to engage a banker in the sports industry.  Their knowledge of sports and the PE Industry is first class."

Mike Gabel, Co-Founder and Partner

"When my partner and I decided to bring our company to market, we were very new to the investment banking world. We interviewed multiple firms and bankers, and in the end, we decided to go with Greenwich Advisory & Company. The reasons we picked GA was because we felt Mike Moran and Rick Perna were extremely educated in the sports industry, its market dynamics, private equity, they had a ton of relationships and most importantly, they understood our unique business. This was critical for us to land the perfect strategic partner. We couldn't have been happier with Mike and Rick's execution throughout the entire process from the beginning to closing the deal. They are great at what they do and they understand the business of sports better than anyone we’ve met."

Jake Deane, Co-Founder & Partner

October 2025